"She’s like the Jesus of the craft world," somebody has said of Martha Stewart, who is experiencing a new surge in her fan-base.
At 71, with her company Martha Stewart Living Omnimedia suffering substantial financial losses, Stewart is emerging as the patron saint for entrepreneurial hipsters. Gone are her magazine subscriptions and enter are those that visit her website via smartphone apps.
In a post-recession economy, the 20 and 30 something crowd of sell-your-own-craft have found a pot of gold in Stewart, as her ideas for "re purposing" discarded materials into new useful household articles are gaining enormous traction in Brooklyn through San Francisco.
Stewart is a site of the intersection of Colonial Williamsburg and Williamsburg, Brooklyn.
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