Patriarchy is in India's collective consciousness

Hail to actress and Indian popular culture's prima donna, Sharmila Tagore, for recognizing this vital truth of India:

Traditionally, we as a nation have tended to view a woman either as devi (goddess) or as property of man but never as an equal.Treating a woman as a devi is pretty ingenious because then she has to be on a pedestal and conduct herself according to the noble ideals a patriarchal society has set for her. Women seem to like being on that pedestal and despite their inner urges cling to this ideal of being perfect at great personal cost. So, in spite of the outstanding advancement of both men and women, mindsets have been slow to change. And these mindsets have influenced our cultural spheres, and have been celebrated in festivals like karva chauth, raksha bandhan, Shiv ratri, appealing to a man’s ego in protecting and indulging the women in his family. So it is not surprising that a mass, popular, highly visible media like cinema, particularly Hindi cinema, has perpetuated these cultural myths. 

On contemporary Bollywood's packaging of the woman as "modern", Tagore muses:

They also reduce modernity to a matter of packaging. A modern woman is defined by her westernized attire. She looks modern but when it comes to making informed choices, she chooses the conventional. The moment she is to be presented to society for marriage, her sartorial style undergoes a complete traditional overhaul, because now she is expected to become part of the collective, her individuality discarded for the sake of the community. It is implied that the modern woman who asserts herself and her independence can never bring happiness to anyone, nor find happiness herself. Often, in the first half of a film a lot of new and dynamic ideas are introduced, only to be diluted and compromised in the second half.

But cinema, especially Indian cinema, is largely a passive reflection of social preferences, values and attitudes at large:

Today, in India ‘women’s empowerment’ is a government slogan; it is a feature of every party manifesto. Yet, in the second decade of the twenty-first century, Indian women, seemingly protected by law, celebrated by the media and championed by activists, remain second-class citizens, most obviously in rural areas, but in some senses everywhere.