Remember what Thomas Friedman, one of globalization's ardent evangelists, said of war in a flattening world?
In The World is Flat, Friedman had blithely observed that nations will not go to war if what's at stake is the disruption of the global supply chain within which nations were (profitably) ensconced.
While Russia and America didn't quite go to war over the disruption of a supply of the Greek Yogurt Chobani to American athletes in the 2014 Winter Olympics in Sochi, Russia, they went into a bit of a cold war.
Russia wouldn't allow Chobani to enter Russia because of a controversy over proper custom certifications of dairy products. America has relented and Chobani has decided to donate the yogurt intended for Olympics.
Two cardinal tenets of the flat world have been challenged in the Chobani-war: Nations do have power over corporations and old Cold War enemies fight on quietly against the backdrop of a hot, flat world and corporations are a site for the proxy war.
No comments :
Post a Comment