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Ford Motor Company has recently launched an advertising campaign for its Lincoln Mercury line of luxury cars. The Lincoln is being re-branded to appeal to a younger clientele for whom Lincoln might just be equivalent to the image projected on-screen by actor Daniel Day-Lewis, in Steven Spielberg's film, Lincoln.
I didn't see much that is Daniel Day-Lewisish about the ad's Lincoln. The way in which he emerges from a mist reminds me of the Twilight Saga rather. And why not? After all the Saga's wolf-vampire clan from the Pacific Northeast constitutes a defining moment in contemporary youth culture of America.
The best ad campaigns are those that capitalize on the past and the present as well as on complicated versions of both.
I didn't see much that is Daniel Day-Lewisish about the ad's Lincoln. The way in which he emerges from a mist reminds me of the Twilight Saga rather. And why not? After all the Saga's wolf-vampire clan from the Pacific Northeast constitutes a defining moment in contemporary youth culture of America.
The best ad campaigns are those that capitalize on the past and the present as well as on complicated versions of both.
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