What's common to the following movies?
1. Baz Luhrmann's, The Great Gatsby (2013)
2. Harmony Korine's Spring Breakers (2013)
3. Sophia Coppola's Bling Ring (2013)
4. Michael Bay's Pain & Gain (2013)
It's commodity fetishizm, says, film critic A.O. Scott, and many will agree with him:
Sex isn't hot anymore, lust for goods is:
The real objects of lust in contemporary cinema are not bodies but, well, objects — in particular the luxury brands that form the lingua franca of popular culture from hip-hop to reality television to the pages of Vogue.
It's just that in almost all of these movies, the commodities aren't bought, but stolen. Therein lies the thrill of the new era's commodity fetishizm: to suffer a sense of entitlement, where another's luxury goods is yours by birth right, so why not appropriate them by force?
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