Trailer art

I'm always curious about the evolution of genres.

I thought of the genre of the movie trailer, and found the trailer of a 1983 British film, Educating Rita.

The announcements, I think are too loud, but nothing is really revealed of what the movie might be about.

The voice over exhorts audiences to see the movie primarily because of the actresses' "astounding" debut.

What I really enjoy about movie trailers from today is the subtlety; the trailers are an art form in and of themselves and they recreate for us the film's marrow with a great deal of of finesse.

Watch, for instance, the trailer of the forthcoming Will Smith blockbuster, After Earth:

It's sophisticated.