SPINE

Sunday, May 6, 2012

Ideas from TED

A glimpse into some future TED Talks:

Lena Dunham, creator and star of the HBO show Girls. Dunham will discuss the consequences of championing young women as complicated beings, unmoved by marriage or the prospects of owning Manolo Blahniks (footwear that the women of Sex and the City died for).

One consequence according to Dunham is that today's young women, recast in the mold of independent, post-feminist forces with as much agency over their lives as their male peers are, are difficult to buy gifts for.

Malcolm Gladwell critiques the American penchant for reducing all activity to a moral lesson. Drawing a line from Benjamin Franklin to the homilies printed on Celestial Seasoning tea boxes, Gladwell says that even knotty concepts like quantum physics and philology can be rendered attractive to large groups of people if the concepts can be re written as anecdotes involving a cabdriver, a small child or an obscure Flemish botanist. Mr. Gladwell's suggestion: "Start with a personal anecdote [...] and extrapolate to the 18th-century cocoa trade in Malta." 

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