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Monday, May 28, 2012

Mythologies


Sam Anderson re visits an old legend: Roland Barthe's Mythologies:
Barthe's basic idea was that the operation of mass culture is analogous to mythology. He argued that the cultural work previously done by gods and epic sagas--teaching citizens the values of their society, providing a common language--was now being done by film stars and laundry-detergent commercials. In Mythologies, his project is to demystify these myths.

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