At first I thought this is the trailer of a movie based on Samantha Shannon's debut fantasy fiction, The Bone Season.
No, it's a book trailer of The Bone Season.
Bloomsbury Press, the venerable British publishing house, which at one point would surely have sneered at the likes of Samantha Shannon and her ilk, is now pinning its hope of an economic revival, on Shannon as the world's next big fantasy-fiction franchise.
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